 These are the standard metrics used for calculating the numbers shown on the leads cards on the phone app. You see the same numbers on the cover page of the module when you log in to the web app.

NameDescription
Total leadsCalculates the number of leads assigned to that person or team.
The formula is `Count(Distinct (Leads assigned))`.
Meeting percentageCalculates the number of meetings, divided by the number of leads created by a person. Meetings are filtered on the completed date; leads are filtered on the created date.
The formula is `Sum(Completed Meetings)` divided by `Count(Leads Created)`.
Meetings/agent/dayCalculates the average number of meetings done by each person for each day. Completed meetings are filtered on the activity updated date. The first denominator is the number of people reporting directly or indirectly to the person looking at the card. The second denominator is the number of days selected.
The formula is `Sum(Meetings completed)` divided by `Count(Unique agents)`, and then divided by `Count(Number of days)`.
ConversionsCalculates the number of leads that were won. Only distinct converted leads are reckoned.
The formula is `Sum(Leads Converted)`.
Conversions percentageCalculates the number of leads converted for every lead that was created.
The formula is `Conversions` divided by `Sum(Leads Created)`.
Time to win (days)Calculates the average number of days it takes for leads to get converted to a `won` state.
The formula is `sum(lead won time - lead created time)` divided by `Total number of won leads`.
Time to lose (days)Calculates the average number of days it take for leads to not get converted to a `won` state.
The formula is `sum(lead lost time - lead created time)` divided by `Total number of lost leads`.
Time to first meet (days)Calculates the average time for a lead to move from a `new` state to a `met` state.
The formula is `sum(Lead first met time - Lead created time)` divided by `Total number of leads met`.
Time to first call (hours)Calculates the average time for a lead to move from a `new` state to a `called` state.
The formula is `sum(Lead first called time - Lead created time)` divided by `Total number of leads called`.
Net Business IndicatorCalculates the value of business generated, in the configured currency. Fields that are marked as revenue fields are reckoned.
The formula is `sum(Revenue)`.
Average ticket sizeCalculates the average value of generated business.
The formula is `Net Business Indicator` divided by the total number of leads in the `won` state.